John C. Maxwell, an American author, professional speaker and business trainer, had been educating, training and inspiring people for over 40 years.

His teachings primarily focus on customer loyalty, brand building, and personal training.

His team approached me for helping them promote his teachings, business, books, and online lectures to masses. They wanted a website through which they can convert knowledge into products and earn revenue from the same; that’s when I recommended them a Kajabi website.

The Result

The first step to market a product online is identifying the target audience; for it narrows down the competition and helps the business to come up with better marketing strategies.

In this particular case, the client wanted to target the group of people who are more inclined towards motivation and leadership. Knowing this, I was able to create visual designs and plan strategies that, fortunately, solved the purpose.

In order to have a greater impact on the masses, I specifically generated SEO friendly content, but in the first person. That said, every web page on John C. Maxwell website shares pretty good information, but in a conversational format; for it’s believed to have a direct impact on a reader.

To increase sales and generate more revenue, I’d put some of his popular books and products on every landing page. Likewise, every landing page features attractive call-to-actions, enough for convincing a few people to opt for his 12-month leadership training course.

As stated above, I’ve created this website with Kajabi. This learning management system comes with tons of features, that’d further enhanced the website’s usability. From analytical reports to hundreds of payment options and easy integrations, my client is enjoying an edge over his competitors.


The Kajabi website, as expected, did wonders. The client was able to achieve his targets and increase the revenue by selling his knowledge as products.

Why are you lacking behind anyway? Do you also want to connect with a greater audience and enjoy numerous benefits? If so, get a website developed using Kajabi right away! It’s certainly one of the best platforms, using which anyone can set and run an online business, without any hassle.

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