Wilson Sporting Goods, a foreign subsidiary of Amer Sports Corporation, is based in Chicago, Illinois. For over two decades, the company has been dealing with premium sports equipment, including a variety of balls, racquets, protective gears and athletic footwear.

The client approached me to redesign their website in a way that it could appeal to a greater audience. They wanted to enhance the sales, obviously, and also at the same time educate the masses about the significance of the sports in a healthy life.

Apart from that, they were looking for a platform that could allow them to access, analyze and transform their business in a simple yet an effective manner. From my experience, I could tell that they wouldn’t settle for less; that’s when I suggested- what’s better than a website build in “Kajabi”.

The Result

Since this was a pure e-Commerce website, I had to make sure that the online storefront looked elegant and appealing to the potential visitors. Thanks to Kajabi, I had an option to choose from hundreds of templates; after several hit and tries, I was finally able to select the one that would go perfectly with my client’s requirements.

Next came the product gallery; it had to be the prominent part of their website. After several hours of research and writing code, I crafted a minimalistic design; highlighting nothing but the products.

Back-end management lays down the foundation of any e-Commerce business. The client demanded a powerful but simple system, using which they can track orders, manage payments, and promote their product/services. Using Kajabi, I was able to surpass their expectations.

As stated above, the client wasn’t just looking to enhance the sales. They wanted to educate the peers; for that, I created attractive visuals and new landing pages that’d feature interacting topics such as Golf Demo Events and Catalogs.


The final website was far better than what I’d expected. The client’s expectations were met well and they did appreciate the designing. The present day, they’re generating a good revenue and reaching out to newer and larger audience, gradually.

Do you even run an online store? Don’t lose on profits and potential customers you can still attract! Get your website redesigned in “Kajabi” and take your business to the next level.

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